The Random House Research and Analytics team has assembled a helpful infographic that asks, “Who is the e-book consumer?”
Based on their data, I match several of the e-book reader traits. Do you?
Over a fifth of American adults have read an eBook. EBook consumers are likely to be book enthusiasts who read across digital and print formats. Most eBook consumers are women, are younger than forty-five, have college degrees or have had some college education, and have upscale incomes. EBook consumers are over 20 percent more likely to have household incomes over $100,000 per year than non-eBook consumers. Preferred genres include mystery/suspense/detective fiction, general fiction, and romance.
The articles goes on to say e-book readers are more willing to take recommendations from online sources and via word-of-mouth. This last part does not surprise me, since oral recommendations always have been and always will be the most persuasive form of marketing. Rather than trusting print or media advertisements, I find most of my books from friends and acquaintances who rave about a particular story. They know me and my tastes, so their opinion carries more weight.
Also, since the e-reader group appears comfortable with technology, this carries some implications for you authors out there:
Well, it means that developing your presence and building buzz across a wide range of online platforms where eBook consumers can be reached (including your website, blog, social networks, and reading-focused sites) will become increasingly important as eBook and eReading device adoption continues to grow.
Check out the full article to get the rest of the stats.
On a language note: Can we please stop spelling electronic books as “eBooks”? They are not Apple products. I know this behavior stems from the naming success and popularity of iBooks and iPads. However, it’s an “e-book,” like an “e-mail” (or “email” now according to the revised AP Stylebook)—a general term, not a brand. (End of rant.)
Have a nice day.