As part of the marketing for THE LOOKOUT AND OTHER STORIES, I started a Google AdWords campaign to give the book further exposure. When people search specific keywords, my ad may appear in their browser’s sidebar. This has occurred almost 20,000 times in the past 10 days, according to Google.
The program operates by you creating a small advertisement for your product, and Google charges you — say $0.23 on average — every time someone clicks on it.
Since I don’t have a marketing budget, I was fortunate to receive a free, $100 credit for opening a new account. This grants me a nice trial on AdWords while I continue connecting with people via Twitter, Facebook, Google+, and Goodreads. (After all, the best marketing always has been, always will be word-of-mouth.)
It’s still early in the AdWords experiment, but I am suspicious of Google’s record keeping. I’ll use yesterday, July 10, as an example.
AdWords claims that I received 46 clicks, or $10.71 deducted from my funds. I would expect to find a comparable number on my WordPress dashboard; however, WordPress reports only 31 visits to that particular page. Even Google Analytics reports only 33 visits. The WordPress and Analytics numbers are close enough to each other, given a standard deviation, which leaves me wondering why AdWords claims a number 44% higher than the others. If this were a mystery story, the standard response would be to “follow the money.”
What I do know is that those 46 clicks/31 page views only resulted in four clicks to THE LOOKOUT’s purchase page and zero purchases. AdWords may have increased Kindle downloads during last week’s free giveaway, but other than those possible impressions, the Google campaign is inconclusive thus far.
I’ll report more when the $100 runs out.
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